“Our mission is to help people enjoy a better quality of life.” 
Jimmie Lee, Founder and Chairman

Since 1989, the Dynaforce Group (DFG) has evolved from a distributor of fitness equipment to a purveyor of lifestyle products. Our goal is to offer the most exclusive brands to our customers for the purpose of enriching their lives. To do this, we have carefully selected and partnered with the best global brands to offer innovative and elegant products for their enjoyment. 

The leading brands we distribute includes Technogym for fitness equipment, Starpool for spa equipment, Fendi and Dedon for outdoor furniture, Lotus Arts de Vivre for their home decoration and fine jewellery, Lladro for their high porcelain collection and lighting. These are award winning, designer products worthy to grace any exclusive hotel, residence, club and corporate headquarter. Our dedicated team of over 100 professionals serve our customers through our 4 regional offices in Singapore, Malaysia, Thailand and Indonesia. 

Customer satisfaction is paramount to us and our efforts were rewarded when we were chosen by the Singapore business community as a winner of the prestigious Enterprise 50 award as well as the SME 500 award. We were also selected as a winner of the SME Growth Excellence Recognition award. 

We are constantly mindful that our customers are people of taste who enjoy unusual creativity when it comes to wellness and home décor. They appreciate exclusivity and differentiation. They are looking for innovation and simplicity in design, quality workmanship and great value. We will not disappoint them.